objective

To continue my career as a creative professional with an increased emphasis on the strategic development and direction of integrated marketing communications that effectively support new and existing products and services.

education

Bachelor of Fine Arts in Graphic Design  –  Oklahoma State University
Master of Arts in Emerging Media and Communications  –  University of Texas at Dallas
Master of Fine Arts in Arts and Technology  –  University of Texas at Dallas
Master of Science in Marketing  –  University of Texas at Dallas (December 2012)

summary
of skills

• Creative, forward-thinking, innovative, results-driven, visual problem solver
• Project and team leader, excellent communication and interpersonal skills
• Brand development, marketing, print design, web design, sound design, copy writing, photography, videography
• Mac OS X CS4/CS5, Photoshop, Illustrator, InDesign, Dreamweaver, Prezi, Flash, html4/5, CSS3, FinalCut Pro
• Word, PowerPoint, SPSS
• Best practices for IA, UX, and UI as well as SEO, SEM, and Web Analytics

added value

• Can work both traditionally and digitally
• Ability to interpret client objectives and deliver on-target creative and engaging messaging
• Ability to deliver compelling client presentations, from middle management to high-level executives
• Full understanding of the emergent nature of technology and its future possibilities
• Stay current through continuing education in emergent media and communications, marketing, and arts and technology
• Experience concepting, filming, and editing short films and documentaries

experience

Contract Art Director, Dallas, TX   |   APR 2007 to Present
• Tribal DDB  –  Dyson, Pepsi (interactive)
• Rapp Collins  –  Pearle Vision, Sears, Best Buy (print direct marketing)
• PowerPact, LLC  –  IKEA, SONY (interactive, POS)
• Javelin Direct  –  Mitsubishi Motors (direct interactive marketing)
• Publicis  –  Terminix (print collateral)
• Stratmark Group  –  Feed The Children (direct marketing)
• jcpenney  –  digital advertising development, direction of animation
• AMS Pictures  –  brand development, graphic asset development for video and interactive productions

Associate Creative Director, Rocket Red, Dallas, TX   |   JAN 2006 to APR 2007
• Managed creative and freelance staff including project management
• Participated in all new and existing client meetings and presentations
• Work included interactive, email and print direct marketing, experiential graphics for tradeshows and retail environments
• Industries  –  technology (AMD), retail

Principal, CompanyBrand, Dallas, TX   |   OCT 2000 to DEC 2005
• Managed all client communication including client presentations, account and project management
• Developed all conceptual, addressing client objectives while creating and/or maintaining style guidelines
• Developed/managed all interactive including creative, information architecture, and technical development
• Developed or directed photography, copy writing, and illustration
• Maintained company quality standards by overseeing production of all projects
• Industries  –  entertainment, healthcare, residential real estate, education, luxury retail items, lifestyles

Creative Director, 2c Design Studio, Dallas, TX   |   JAN 1998 - OCT 2000
• Responsible for the brand management of the firm’s top client
• Facilitated all new client communication including presentations, account and project management
• Managed creative staff including all project management
• Managed and approved quality of all creative output to ensure firm’s creative standards were met
• Industries  –  telecommunications (SBC Wireless, Sprint, MetaSolv Software), commercial real estate

professional
affiliations

Dallas Society of Visual Communications




© 2012 | Carol Welker | 9000 Vantage Point Drive - 416 | Dallas, TX  75243 | 214.392.4432 |